论文题目:安徽易联星通服务外包有限公司网络营销策略分析研究 摘要随着我国信息技术的不断发展和进步,互联网在发展的过程当中被应用于人们的工作和生活,给人们带来极大的便利。在日常生活当中传统的营销方式效率较低,所以在互联网背景下利用大数据来进行碎片化阅读,使得单纯营销模式不能够很好的进行发展,在当前形势下,企业在进行营销过程当中,借助多种多样的营销方式和多媒体进行相互配合,有效的提高营销的效率,是当前企业所应用的主流营销方式,在当前互联网发展当中企业结合自身的发展方式以及营销策略来进行创新和拓展,从而进行深入性的研究和分析。在网络营销当中,营销方式是多种多样的,具有价格营销、产品营销、渠道营销和推广营销,四个大方面来进行营销助力。本文以安徽易联星通服务外包有限公司为例,运用 swot 分析方法,针对其在现有的业务中的优势、劣势,在互联网行业的发展中,面临的机遇和挑战,进行系统的问题,进而分析其现有网络营销策略中的问题。最后,结合安徽易联星通服务外包有限公司的实际情况和不足,提出有针对性的提升政策。关键词:网络营销;营销策略;提升方式AbstractThe advent of the Internet tide not only innovates people's daily life, but also brings all aspects of the impact on enterprises. Compared with traditional marketing methods, in the era of big data, a large number of media channels and fragmented reading methods make single marketing mode into a dilemma. With the help of multi-media marketing methods, network brand marketing has gradually become the mainstream way to meet the needs of modern enterprises. Therefore, it is of great significance to expand the popularity and competitiveness of enterprises in the development dividend of the Internet, combining the advantages of enterprises and marketing theory. Network marketing helps the development of enterprises through product marketing, price marketing, channel marketing and promotion marketing. This paper takes Anhui Yilian Starcom Service Outsourcing Co., Ltd. as an example, using SWOT analysis method...