丰田汽车公司的核心竞争力

丰田汽车公司的核心竞争力(15 页)Good is good, but better carries it.精益求精，善益求善。课程名称：战略管理论文题目：丰田汽车公司的核心竞争力姓名：崔毅班级：工管 121学号：202510944109目 录1 引言......................................................................................................................................22 丰田汽车公司.....................................................................................................................23 丰田生产方式.....................................................................................................................23.1 丰田生产方式的价值性..................................................................................................33.1.1 从工厂组织看...............................................................................................................33.1.2 从供货环节看：与供货商一起成长.........................................................................33.1.3 品种和批量...................................................................................................................43.1.4 充分满足顾客的需求..................................................................................................43.2 丰田生产方式难以模仿和不可代替性.........................................................................44 丰田文化理念.....................................................................................................................45 丰田汽车公司的企业运营战略........................................................................................55.1 品牌战略..........................................................................................................................55.1.1 品牌创新.......................................................................................................................55.1.2 高品质的产品...............................................................................................................55.2 多...