2025 年-2025 年业务单位营销战略规划指引编制：营销中心目 录一、营销战略主线及核心任务........................................................................2二、三年战略目标..........................................................................................3三、保增长，调结构，控费用........................................................................43.1“重振纯生”年度营销计划：.................................................................................43.2“重塑经典”年度营销计划：.................................................................................53.3“提速 1903”年度营销计划：................................................................................63.4 听装酒年度营销计划...............................................................................................73.5 新特产品年度营销计划..........................................................................................83.6 崂山品牌年度营销计划..........................................................................................93.7 区域品牌年度营销计划........................................................................................103.8 提高营销费用有效性.............................................................................................10四、基地市场建设计划.................................................................................114.1 核心指导思想.......................................................................................................114.2 公司对各省级市场定位........................................................................................114.3 城市基地市场建设计划........................................................................................114.4 工厂所在地市场建设计划....................................................................................124.5 万千工程建设计划...............................................................................................13五、细分渠道进展计划..........
