国际商务客观题复习题1
A(n)____marketingstrategythatviewstheworld'sconsumersassimilarintheirtastesandpreferencesisconsistentwiththemassproductionofastandardizedoutput
A)domesticB)globalC)indigenous(本土的)D)national2
Examplesof_______includeCoca-ColaandPepsi,FordandToyota,BoeingandAirbus,andCaterpillarandKomatsu
A)servicegoodsB)homogeneousproductsC)globalcompetitionD)marketintegration3
Globalizationresultsinagreaterdegreeof__________acrossmarketsthanwouldbepresentotherwise
A)diversificationB)diversityC)homogeneityD)heterogeneity(异质性)4
AircraftmanufacturerslikeBoeing,Airbus,andLockheed-Martinexportgoodsandservicestoconsumersinothercountries
Thispracticeisreferredtoas:A)internationaltradeB)country-to-countryexchangeC)globalsalesmanshipD)cross-nationalbarter5
Afirm'sdecisiontoinvestresourcesinbu