M4U1ReadingTeachingobjectives:1.TohelpSsgetageneralideaaboutthetext.2.TomakeSsbecomefamiliarwiththedetailedinformationaboutthetext.3.TohelpSsmasterReadingStrategy.Teachingimportantanddifficultpoints:1.Howtomakethestudentsunderstandthepassagebetter.2.Howtohelpthestudentsfinishalltheexercises.3.Howtohelpthestudentsdeveloptheircreative,comprehensiveandconsolidatingabilities.Task1FastreadingTask2Carefulreading(Multi-choice)1.Howdoesanadprovidesinformation?A.Byusinghonestlanguageandbeautifulimages.B.Byusingpersuasivelanguageandattractiveimages.C.Bygivingthecustomerssomeproductsforfree.D.Byeducatingpeopleabouthealth,safetyandsoon.2.PSAsareinorderto___________.A.makeuslaugh.B.helpustobesmarterC.teachandhelpusleadbetterlives.D.teachusalesson3.Thebesttranslationfor“yestolife,notodrugs”couldbe______A:对生命说YES,对毒品说NOB:肯定生命，否定毒品C.生命是对的，毒品是错的D.珍爱生命，远离毒品4.Theauthorwrotethispassageinorderto___________.A.telluswhatisanadvertisement.B.helpusgetacomprehensiveunderstandingofadvertisementsC.askusnotbelieveadvertisements.D.teachustheimportanceofadvertisements.Task3Detailedreading(Fillintheblanks)TypesofadsCommercialads(1)_________Similarities★Peopleoftenfindtheminnewspapersand(2)__________,ontheInternet,radioandtelevision.★Theyusecleverlanguageandattractive(3)________.Differences★Havetobepaid.★(4)_____aproductorservice.★Playtricksonpeopleandoftendon’ttellpeoplethewhole(5)_____.★For(6)_______.★Educatepeopleaboutsomeproblemsthataffectpublic(7)________.★Servethepublicandhelppeoplelivebetter(8)________.Suggestions★Donot(9)____forthetrickofcommercialads.★Be(8)_________whenfacingadvertisements.Task3:Homework:Nowadays,wecanfindadvertisementsalmostwhereverwego.Wearesousedtothem1.____weoftendonotevenrealizehowmanyweseeandhearin2.__day.Anadvertisementuseswordsandpictures3___________(persuade)peopletobuyaproductorservice,ortobelieve4.__anidea.Therearetwomaintypesofadvertisements—commercialadvertisements5.____publicserviceadvertisements(PSAs).Acommercialadvertisementisone6.______someonehaspaidfortoadvertiseaproductorservice.PSAsareoftenrunforfree,and7._________(mean)toeducatepeopleabouthealth,8.______(safe),oranyotherproblemthataffectspublicwelfare.When9.____comestoadvertisements,wemustalluseour10.__________
