模块四Unit1Project1Developinganadcampaign教学设计浏阳三中叶青本课分两堂课上,第一堂为阅读,第二堂为语言点讲解和活动展示。本堂课为第一堂课,旨在让学生通过对两篇文章的阅读弄清楚怎样启动广告宣传活动。StepILeadinShowtwogroupsofadvertisementsandgetthestudentstoknowadvertisementsareveryimportantinourdailylife.StepIIListeningandunderstandingReadthefirstpassageandanswerthefollowingquestions.1.Whatisanadcampaign?2.Whatmediacanyouuseinanadcampaign?3.Whatquestionsshouldwefirstconsider?Task1GetthemainideaofeachparagraphTask2CompletethechartinExercise1inKeKelianonP21.叫学生将答案用展示台展示出来,并加以解释。Readthesecondpassageandfinishthefollowingtasks:Task1answerthefollowingquestions1.Whyisanti-smokingchosenasthesubjectoftheadcampaign?2.Whatisthemainaimoftheanti-smokingcampaign?3.Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Task2FillintheblanksinthetableinEx.2inKeKelianonP21学生用展示台将答案展示出来并解释。StepIIILanguagepointsFindthefollowingphrasesinthetexts.1.have…inmind2.figureout3.getsb.todosth.4.determinetodosth/bedeterminedtodo5.inadvance6.appealtosb.(forsth.)7.inordertodo/soastodosth.8.reacttosth.9.careabout10.beconcernedwith/about11.beinterestedin12.getsth.across13.puttogether14.anapproachto(doing)sth.15.dependon16.dueto17.resultin18.costsb.sth.19.cause/dodamagetosth20.hugenumbersof21.choosesth./sb.as22.discouragesb.fromdoingsth.23.convincesb.ofsth/convincesb.todosth24.urgesb.todosth.25.providesb.withsth.26.informsb.of/about27.beawareof28.shocksb.intodoingsth.29.diefrom/of30.alltoosoon31.berelatedto用链接将下划线短语加以解释和拓展。StepIVHomework1.Readthepassageagainandmemorizethephraseslearntinthetexts.2.Readthesecondadcampaignandtrytodevelopanadcampaignbyworkingingroups.