联想SWOT分析

联想SWOT 分析 SWOT Analysis Lenovo 一) 市场优势(Strengths) 1、市场份额 据 IDC 数据，联想在亚太 PC 市场(不包括日本)的优势突出，第三季度占据了 21.3%的市场份额，比上一季度增长 0.5 个百分点。另外，联想在本土中国市场的优势更加突出，不论是笔记本市场还是台式机市场，联想均是 PC 市场份额排名第一的厂商。 Strengths. - Market share Lenovo has a prominent advantage in Asia-Pacific PC market (not including Japan).It has a market share of 21.3 % in the 3rd quarter, w hich is 0.5% increased than last quarter, according to the IDC. In addition, Lenovo is more prominent in China's market and ranks first in the laptop market as w ell as the desktop market. 2、品牌优势 在 PC 市场，联想品牌的领导力在中国市场已经超过众多竞争对手，处于行业领导者的地位。自从收购IBM PC 以来，联想形成的双品牌战略优势日益显现，Lenovo 和ThinkPad 分别在消费和商务市场占据了领导地位，可以说Lenovo 和ThinkPad 使联想笔记本在中国市场拥有强大的组合品牌，形成对消费市场与商务市场的全面覆盖。 -Brand advantage As the leader in PC field, Lenovo’s leadership outdistances its competitors. Since Lenovo has taken over the IBM PC, its advantage in Dual Brand Strategy reveals little by littler. Lenovo and ThinkPad are playing leading roles in consumer market and business market. In other words, due to Lenovo and ThinkPad, Lenovo laptop ow ns a strong brand portfolio in China's PC market and has taken a thorough coverage of both consumer and business market 3.区域市场优势 在中国4、5 级市场，联想的品牌知名度远远超过戴尔和惠普，这与消费者的认知水平、消费理念有关，他们更依赖于本土化的品牌，尤其是近年来联想通过一系列的奥运营销大大提高了品牌影响力。 -Advantages of regional markets In the 4 or 5 level markets of China, Lenovo exceeds Dell and Hp in brand familiarity for the reason of Cognitive Proficiency and consumptive concept of the...