北京理工大学珠海学院 2020 届本科生毕业论文中山市小家电出口现状、问 题及对策分析中山市小家电出口现状、问题及对策分析摘 要我国的家电生产起步较早，随着国内经济的快速发展，人们的生活水平日益提高，近年来小家电的消费快速增长，中山作为我国重要的小家电生产基地之一，在快速成长的同时，也面临着挑战。在出口业务方面，中山小家电企业的发展出现了出口增速和利润逐年下滑的问题。中山小家电企业多年以来都一直专注于贴牌生产，小家电企业缺乏核心竞争力，产品技术含量不高，缺乏综合创新型人才，导致出口的优势与竞争力下降，品牌知名度低，再加上贸易壁垒阻碍了小家电的出口，多数企业将陷入盈利困境。本文在国内外理论研究的基础上，通过分析中山小家电企业出口发展的现状，分析中山小家电产业发展中存在的问题，并针对这些问题分别从政府宏观层面、行业协会中观层面、企业微观层面等三个角度提出了切实有效的对策建议。北京理工大学珠海学院 2020 届本科生毕业论文关键词：中山小家电；出口现状；出口问题Analysis on the current situation, problems and Countermeasures of the export of small household appliances in Zhongshan CityAbstractChina's home appliance production started early. With the rapid development of the domestic economy, people's living standards are constantly improving. In recent years, the consumption of small household appliances has grown rapidly. As one of the important production bases of small household appliances in China, Zhongshan develops rapidly. At the same time, it faces challenges. In the aspect of export business, the development of small household electrical appliances enterprises in Zhongshan City has the problems of export 北京理工大学珠海学院 2020 届本科生毕业论文growth and profit decreasing year by year. Zhongshan small home appliance enterprises have been focusing on OEM production for many years. Small home appliance enterprises lack of core competitiveness, low product technology content and comprehensive innovation talents, which leads to the decl...
