北京理工大学珠海学院 2020 届本科生毕业论文广东省医疗器械出口贸易问题研究摘 要广东省是医疗器械出口的大省，但在发展医疗器械产品出口贸易的过程中仍面临着许多问题，阻碍了广东省医疗器械产品出口贸易的进一步发展。通过对广东省医疗器械产品出口贸易现状和近几年国际市场情况的分析，挖掘其中的问题，如国际市场占有率不足、缺乏品牌知名度、产品技术含量不高等，并提出相应的对策，如发展多元化国际营销渠道，开拓国际市场、大力加强广东省医疗器械产品的品牌建设，提高知名度、增强创新意识，提高医疗器械产品的技术含量等。关键词：广东省；医疗器械；出口贸易北京理工大学珠海学院 2020 届本科生毕业论文北京理工大学珠海学院 2020 届本科生毕业论文Study on Export of Medical Devices in Guangdong ProvinceAbstractGuangdong Province is a major province in the export of medical devices, but it still faces many problems in the process of developing the export trade of medical devices, which hinders the further development of the export trade of medical devices in Guangdong Province. Based on the analysis of the current situation of medical device export trade in Guangdong and the international market situation in recent years, this paper explores the problems, such as insufficient international market share, lack of brand awareness, and low product technology content, and puts forward corresponding countermeasures, such as developing diversified international marketing channels, opening up international markets、 vigorously strengthening the brand construction of medical device products in Guangdong province, increasing brand awareness、enhancing innovation awareness, and improving the technical content of medical device products.Key words: Guangdong Province; medical devices; Export trade北京理工大学珠海学院 2020 届本科生毕业论文北京理工大学珠海学院 2020 届本科生毕业论文目 录一、引言......................................................................1（一...
