浅析投标报价策略与报价技巧

浅 析 投 标 报 价 策 略 与 报 价技 巧目 录摘 要............................................................................................................................I前 言.................................................................................................................II第一章绪言....................................................................................11.1 现状........................................................................................11.2 不合理标价竞标...................................................11.3 不善于利用报价策略与技巧..............21.4 报价与施工脱节...................................................21.5 报价仅是一项个人主观决策工作31.6 信息化程度较低...................................................3第二章投标报价的编制...............................................42.1 对是否参加投标做出决策......................42.2 收集与投标报价相关的信息资料42.3 进行现场考察..........................................................62.4 讨论招标文件，确定施工方案.......62.5 编制投标报价文件............................................72.5.1 投标报价的编制原则.........................72.5.2 投标报价的编制依据.........................72.5.3 投标报价文件的编制.........................8第三章投标报价策略...................................................103.1 选择合适的投标种类.................................103.1.1 盈利标..................................................................103.1.2 保险标..................................................................103.1.3 保本标..................................................................103.1.4 风险标..................................................................113.1.5 亏损标..................................................................113.2 报价准确，合理低报价.........................113.3 充分讨论业主.......................................................123.4 讨论参加投标的竞争对手..................123.5 通过科学...