第1页共27页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共27页TouchPoint20092009上半年品牌接触点与传播路径监测•简版报告TheFirstHalfof2009ChinaMarketBrandMonitoringIndexDataSampleReport2009.07DCCI互联网数据中心DCCIDataCenterofChinaInternet互联网监测研究权威机构&数据平台measuring-internet@dataplatform.cnwww.dcci.com.cn2目录ContentsⅠ总体概述............................................................................................................................................................5Ⅱ报告正文..........................................................................................................................................................101手机品牌接触点与传播路径.............................................................................................................................101.1iPhone品牌接触点与传播路径............................................................................................................101.2诺基亚品牌接触点与传播路径.............................................................................................................161.3三星/SAMSUNG品牌接触点与传播路径.................................................................................................221.4摩托罗拉/MOTO品牌接触点与传播路径...............................................................................................221.5索尼爱立信/SonyEricsson品牌接触点与传播路径...........................................................................221.6参考数据：手机品牌总体传播表现.....................................................................................................222电脑品牌触点与传播路径................................................................................................................................282.1联想/Lenovo品牌接触点与传播路径..................................................................................................282.2戴尔/DELL品牌接触点与传播路径......................................................................................................282.3惠普/HP品牌接触点与传播路径..........................................................................................................282.4华硕/ASUS品牌接触点与传播路径......................................................................................................28第2页共27页第1页共27页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共27页2.5索尼/SONY品牌接触点与传播路径......................................................................................................282.6参考数据：电脑品牌总体传播表现.....................................................................................................283数码相机品牌接触点与传播路径.....................................................................................................................283.1索尼/SONY品牌接触点与传播路径......................................................................................................283.2佳能/CANON品牌接触点与传播路径....................................................................................................283.3三星/SAMSUNG品牌接触点与传播路径.................................................................................................283.4尼康/Nikon品牌接触点与传播路径...........................................
