Unit5GettingthemessageI.单元教学目标技能目标SkillGoalsTalkaboutadvertisingandadvertisements▲Practisemakingcomplaintsandexpressingemotions▲Practiseexpressingandevaluatingdifferentviews▲ReviewtheObjectComplement▲Writeanadvertisement▲II.目标语言功能句式MakingcomplaintsandexpressingemotionsHe’stoblame.That’slovely/great/wonderful!Whatdoyoumeanbydoingso?Doesthatsurpriseyou?Heshouldn’thavedoneit.Issomethingworryingyou?Sheblamedhimforcominghomelate.It’s(quite)allright.Howcouldyoucheatyourteacher?I’mpleasedwithyourspokenEnglish.Whydidn’tyoutellmethetruth?IwishIhadnevergivenitup.词汇1.四会词汇convey,advertise,advertiser,brand,consideration,charge,loss,blame,broadcast,post,react,annoy,annoying,accuse,associate,appeal,frequent,figure,salesman,saleswoman,profit,campaign,policy,spokesman,spokeswoman,illegal,target,nowadays,nephew,waitress,hostess,attach,discount,bonus2.认读词汇mislead,misleading,critic,Ronaldo,TetsuyaKomuro,bait,bullet,nutritional,heroine,goddess,promotion,legend,slogan,catchy,context3.重点词组take...intoconsideration,incharge(of),handinhand,getacross,appealto,keepan用心爱心专心eyeoutforsb./sth.,pointout,makesense4.重点词汇advertise,charge,blame,react,accuse,figure,profit,attach,discount语法ReviewtheObjectComplement1.Somepeoplefindadvertisementsusefulandentertaining.2.AsmyneighborMr.Whiteisatroublemaker,Ihavetokeepmyselfawayfromhim.3.TheConsumers’Clubadvisesustomakeinformedchoicesbyreadingadscarefully.4.Companieshopetoseeadsinfluencethebehaviorofcustomers.5.Companiesspendalargeamountofmoneyemployingadvertisers.6.TheUNemploysfamouspeopletomakeitsprogrammesknowntothepublic.7.TheyappointedhimheadoftheBiologyDepartment.8.Wefoundtheroomdecoratedwithframedadsonthewalls.重点句子1.Youthinkthenewspaperistoblameforthisbecause...P392....hasgonehandinhandwiththedevelopmentofadvertising.P403.Customersseesomanyadseverydaythatadvertisersmust...togettheirmessageacross.P404.Thebestchancetoreachcustomersistoappealtotheiremotions.P405.Ithasbeenprovenagainandagainthat...P406.Firstofall,weshouldalwayskeepaneyeoutfor“hiddeninformation”.P41III.教材分析和教材重组1.教材分析本单元的主题是“advertisingandadvertisements”，功能项目是“表示抱怨”、“表达喜怒哀乐”以及“表达、评价不同观点”，写作要点是尝试写一则广告。通过本单元的学习，要让学生了解广告的语言特点、广告的艺术以及消费者应对广告所持的理性态度。教师要借助听说、讨论、阅读、写作等一系列行之有效的教学活动，进一步激发学生的学习兴趣，积极参与到课堂实践中，切实提升其综合运用语言的能力，让他们意识到现代社会广告无处不在，广告是生活中不可或缺的一部分。理性地、科学地对待广告不仅有助于提高个人素养，增添生活的乐趣，还有益于整个社会素质的提高，营造一个诚信、发展、科学、和谐的社会。用心爱心专心1.1WARMINGUP提供三幅精美图片和相关广告信息，本部分可以作为下文“说”的铺垫，让学生分组讨论这些图片，唤起对“广告”这一主题的热忱和兴趣，使其有话可说，无话不说。1.2LISTENING有两大任务，一是根据特定的主题（选购电脑），组织学生讨论或思考，为进一步的“听”作铺垫；二是听录音，培养从听力材料中获取信息，并进行深入分析、推断、加工的能力。1.3SPEAKING要求把全班分成四个小组，每一组选择不同的身份和主题，结合本人的生活体验，表示抱怨、喜怒哀乐等。作为报纸编辑，则应从全局出发，运用表示和评价不同观点的句型或结构。这种开放式讨论有助于引导学生运用所学知识合作学习，指导他们全面地、辨证地看待问题。1.4PRE-READING是READING的热身活动。要求学生以广告为话题展开讨论，初...
