GettingthemessageAteachingplanTeachingaims:1.Toimprovethestudents’abilitiesofskimming,scanningthroughreadingactivities.2.Togetthestudentstolearnsomeknowledgeaboutadvertising.3.Togetthestudentstodevelopcriticalthinkingaboutadsaroundus.Teachingimportantpoints:Howtoevaluateadvertisingandadvertisements.Teachingdifficultpoints:Thedefinition,principleandfunctionsofadvertising.Teachingmethods:1.Skimmingmethod;2.Task-basedmethod;3.Discussionmethod.Teachingaids:Amultimediacourse.Teachingprocedures:Step1.GreetingsThepurposeofthisprocessistoorganizethestudentstobereadyforclassquickly.Step2.PresentationThisactivityisdesignedtohelpthestudentshaveabetterunderstandingofads,sothattheymayfeeleasytounderstandthemeaningofthetext.Withthedevelopmentofmarketeconomy,adshavebecomeanimportantfeatureinTV,radioandnewspaperindustry.Doyoudependonads?Doyouthinktheyaregoodforpeople?Whataretheirfunctions?Andwhatattitudeshouldwehavetowardsadvertisingandadvertisements?Todaylet’slearnthewholetextofADVERTISING.Step3.Fastreading1.Scanthetextandanswerthefollowingquestions.Thisstepisdesignedtotrainthestudentstofindtherelatedanswersofsomequestionsquickly.1)Wherecanwefindads?Answer:Wecanfindadsalmosteverywhere.2)Dopeoplereacttoadsinthesameway?Answer:No,theydon’t.3).Arealltheadvertisementshelpfultopeople?No,theyaren’t.2.Skimthetextandtrytofindthetopicsentenceofeachparagraph.Thepurposeofthisactivityistohelpthestudentsknowhowadvertisingisillustratedinthetext.Thetopicsentenceisusedtosummarizethemainideaoftheparagraphorthewholepassage.Itusuallyfallsatthebeginningorendoftheparagraph.Sowhenwereadapassage,we’dbetterpaymoreattentiontothefirstparagraphorthefirstsentence.Inthistext,topicsentencecanbefoundinmostparagraphs.Para.1.Adscanbefoundalmosteverywhere.Para.2.Peoplereacttotheadvertisementsindifferentways.Para.3.Thebasicprincipleofadvertisementsistoinfluencecustomers’choices.Para.4.Adshelpcompaniesandcustomersinavarietyofways.Para.5.Themostimportantfunctionofadvertisingistointroducenewproducts.Para.6.Governmentsandotherorganisationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblems.Para.7.Customersshouldbecarefulofillegalads.Para.8.Customersshouldlearntoprotectthemselvesfromfalseadsandmakesmartchoices.Step4.CarefulreadingThisstepisdesignedtogetthestudentstoreadthetextcarefullytofindoutmoredetailsaboutthewholetext.Listenandtellwhetherthefollowingstatementsaretrueorfalse.Afterlistening,dividethestudentsintofourgroupsandthenhavediscussion.Thenhaveacompetition.1.Thedevelopmentofradio,televisionandothermediahasnotgonehandinhandwiththedevelopmentofadvertising.F2.Peoplerespondtoadsindifferentways.T3.Companiesuseadstoinfluencecustomersbyintroducingabrandnametopotentialcustomers.T4.Frequentadvertisingincreasestheproductsalesandincreasestheproductprice.F5.Alladsareusedtopromoteaproductortoincreaseacompany’ssales.F6.Somenon-profitorganizationsusetheadvertisingtechniquestospreadknowledge,changeattitudesandimprovesociety.T7.Peopleshouldnotbelievewhatanadsaysasitmayhavesomehiddeninformation.T8.Weshouldbecarefulanddistinguishbetweenfictionandfactswhenwereadads.TAnswerthefollowingquestions.DividethestudentsintofourgroupsandletthemdiscussthequestionsThenasktwopairstothefront,oneactingasaninterviewer,theotherinterviewee.Thatistosay,oneasks,theotheranswers.1.Howdopeoplereacttoads?Somepeoplefindadsusefulandentertaining;...
