快递企业“最后一公里”配送模式分析研究——以顺丰为例 物流管理专业

摘 要随着我国经济的快速发展和人民的生活水平的不断提高，人们的购物方式从以前的单一购物模式逐渐朝着多样化的角度发展。在此背景下，促进了物流行业的突飞猛进，快递企业的蒸蒸日上。但是在面临着巨大的市场竞争压力下，如何创造更多的利润，获得更大的盈利空间，是每一个物流企业普遍关系的问题。据研究发现，配送效率低下，配送成本高是制约快递行业发展的结症。“最后一公里”作为配送的末端环节，在整个物流运输成本中占有很大的比重，因此成为了每一个快递企业提高其竞争力的关键环节。本文以顺丰企业“最后一公里”配送现状为背景进行研究，发现其存在服务质量低、配送成本高、配送基础设施不完善、缺乏专业的物流人才、仓库管理混乱等问题。并基于这五个角度提出了提高服务质量、降低配送成本、改善基础设施、培养专业的物流人才、加强仓库管理等策略，为其他物流企业“最后一公里”配送的优化提高参考意见。关 键 词 ：物流，最后一公里，配送，顺丰AbstractWith the rapid development of China's economy and the continuous improvement of people's living standards,people's shopping methods have gradually evolved from the previous single shopping model to a diversified perspective. In this context, the logistics industry has been advancing by leaps and bounds, and the express delivery companies are flourishing. However, under the pressure of huge market competition, how to create more profits and obtain more profitable space is a common problem for every logistics enterprise. According to the research, low distribution efficiency and high distribution cost are the constraints that restrict the development of the express delivery industry. As the end link of distribution, “the last mile” has a large proportion in the whole logistics transportation cost, so it has become a key link for each express delivery enterprise to improve its competitiveness. Based on the background of the “last mile” distribution of SF Enterprises, this paper finds that there are problems such as...