高三英语Unit5（II）WordsThatSell人教版【本讲教育信息】一.教学内容：Unit5（II）WordsThatSell二.知识总结与归纳：1.Agoodadoftenuseswordstowhichpeopleattachpositivemeaning.好的广告总是使用能引起人们正面联想的词语。attachto：系，贴，固定；附着；重视Sheattachedachequetotheorderform.Pleasehavethelabelattachedtoyourluggage.Itwouldbeunwisetoattachtoomuchsignificancetotheseopinionpools.Pleaseattachapresentphotographtoyourapplicationform.Thehospitalisattachedtothemedicalcollege.2.Somecompaniespreferawell-knownword,whileotherschoosenamesfromoldstoriesorlegend.有的公司喜欢用大家所熟知的词语；而另外一些公司则喜欢从古老的故事或传说中取名字。while：然而；引导的分句和前面的分句形成对比。Hesavedasmuchmoneyashecould,whilehiswifespenthersondresses.story,legend表示“故事，传说”其他的相似词汇还有：narrative;tale;fablenarrative：口头讲述的故事；着重陈述事件不重情节。legend：传说中的事件；有关历史的内容，夹杂虚构。tale：指对事件的叙述出于玩笑或欺骗而言过其实；也指文学记叙体形式。fable：寓言故事（说明一种道义）story：通常指为读者或听者而写的小说情节。也可以指借口，托词。3.Inthe1960s,aBritishcarcompanywhichmadeveryexpensivecarswasabouttosellitslatestcarinGermany.在20世纪60年代，英国一家生产高档汽车的公司将要在德国销售最新式的汽车。beabouttodo…表示：正要／即将做某事。Iwasabouttoleavewhenitbegantorain.Iwasjustabouttoswimintheriverwhentheguidesawmeandstoppedmeimmediately.Hurryup!Weareabouttostart.4.Sometimes,thepromisesdonotmakesense.Weshouldthinktwicewhenweareoffereda“freegift”oran“addedbonus”.有时候，这些承诺是毫无意义的。当我们收到“免费产品”或“额外奖励”的时候，我们应当好好想一想。makesense：有意义，能理解，合情合理的。Hedoesn’ttalkmuch,butwhathesaysmakessomesense.Itjustdoesn’tmakesense—whydidhedoathinglikethat?makesenseof…：理解，弄懂Icanmakesenseofwhathedid.用心爱心专心sense其他短语和意义：commonsense：常识；humorsense;loseone’ssenses;inasenseThereisnosenseindoing….：做……没有意义。5.Storespromiseusdiscountsandtellusthattheyhavethe“biggestbargains”and“thelowestprices”.商家给我们承诺打折，告诉我们说他们给我们“最优惠价格”或“最低价位”。discount：折扣；减价（可数或不可数名词）Wegivea10%discountforcash.You’llbegiven5%discountifyoubuythreedozenoftheseshoes.短语：atadiscount：打折扣，低于正常价格Allthegoodsintheshopareatadiscount.discount作为及物动词表示：对……不相信；贬低；打折扣YoucandiscountwhatJohnsaid,He’sadreadfulliar.Honestywasatasaddiscountinthosedays.6.…toprepareameetingbetweenconcernedreadersandtheeditorinchargeofthenewspaper’sadvertisementsection.准备一次相关的读者和负责报纸广告版的编辑参加的会议。beinchargeof：某人负责……（工作等）也可以表达为:takechargeofSheisinchargeofthesalesdepartment.Shetookchargeofthefamilybusinesswhenherfatherdied.MissGreentookchargeofClassThreewhenMr.Brownwasaway.注意：Sthbeinthechargeofsb./sth/bein（under）one’scharge：某事由某人负责。Thecompanyisinmychargewhilethedirectorisaway.ThedocumentsareunderthechargeofMr.Liu.charge的其他意思：电量。Thebatteryisoncharge.freeofcharge:免费；Youcanvisitthemuseumfreeofcharge.charge…with/against：指控；控告Hewasarrestedonachargewithmurder.7.Manyofyourstudentseattoomuchjunkfood.Youthinkthenewspaperistoblameforthis.你的很多学生吃了太多的垃圾食品。你认为报纸应对此负责。blame：责备，谴责；归咎于。常用短语有：betoblamefor…因……而受责备。=beblamedfor….blamesb.forsth.：因……而责怪某人/blamesth.onsb....
