英语必修4译林牛津Unit1教案（2）Reading（2）Period3ExtensivereadingTeachingaims:Trainstudents’readingability.HelpSstolearnsomeusefulwordsandexpressions.Teachingimportantpoints:HelptheSstoimprovethereadingability.Teachingdifficultpoints:HowtohelpSsimprovetheirreadingabilityandunderstandthepassagebetter.Howtohelpstudentsmastertheimportantlanguagepointsinthispassage.Discussiontostimulatestudents’interestandimagination.Teachingmethods:Reading,discussionandexplanation.Teachingaids:Ataperecorderandacomputer.Teachingprocedures:Step1GreetingsT:Goodmorning,boysandgirls.Ss:Goodmorning,madam.Step2CheckthehomeworkStep3ReadingT:Lastperiodwe’vereadaboutadvertisements.Wherecanweseetheadvertisements?Ss:Onbillboards,ontheInternet,innewspapers,onTV,inmagazines,orinleafletsgivenoutinthestreets.T:Yes.Wecanfindtheadvertisementseverywhere.Nowwe’regoingtoreadanadonaschool’swebsite.It’saboutaschoolwritingcompetition.Openyourbooksandturntopage94.Readtheadinfiveminutes,thenanswerthefollowingquestions:1.Awordsmithissomeonewhoisskilledatusingwords.WhyisthiscompetitioncalledtheWordsmithCompetition?2.Whattypesofthingswillthestoriesbejudgedon?3.Whatshouldstudentspayattentiontowhenwritingthestory?4.WhyisitgoodforstudentstoenterEnglishwritingcompetitions?5.Whatwillthefirstprizewinnerreceive?(Fiveminuteslater,theteachercheckstheanswers.)Suggestedanswers:1.BecauseitisdesignedtoencouragestudnetstoimprovetheirEnglishwritingskills,andbecomemoreskilledatusingwords.2.Theywillbejudgedonhowwelltheyareresearchedandiftheyarecreativeandimaginative.3.Theyshouldpayattentiontogrammar,punctuationandspelling.4.BecauseitchallengesthemtoimprovetheirEnglishlanguageskillsandgivesthemachancetowinaprize.5.Heorshewillreceivea2,000yuanscholarship.T:You’vedoneagoodjob.Nowpleaselookatpage95.Hereisanotherpassage.LiMinhaspickedupacopyofherdad’sbusinessmagazine,andisreadingthefeaturestoryaboutsuccessfuladvertisingcampaigns.I’llgiveyou7minutestoreadthepassageandthenanswerthefollowingquestions:1.Doyouthinkit’sagoodideatouseadvertisingagencies?Why?2.WhydidtheadvertisingagencyworkingfortheDiabetesAssociationwanttomakesurethatthemessagesinthecampaignwouldnotbemissed?3.Whydidtheagencychoosetogivepeoplethetruthaboutdiabetes?4.Whydidtheadvertisingcampaignturnouttobearealwinnerforeveryone?5.Whywaswinningtheawardanaddedbonus?Answers:1.Yes,itisagoodwaytoensurethatmoneyiswellspent.2.Becausemanypeoplewhohavediabetesdon’tenenknowit.Theywantedtogetthesepeople’sattention.3.Becauseit’sadeadlydiseaseandtheywantedpeopletooforadiabetescheck.4.BecausepeoplelearnedaboutthediseaseandcalledtheDiabetesAssociation.Theassociationgottheresultsitwanted----toincreasepeople’sknowledgeaboutthedisease,antoincreasethenumberofpeoplephoningforfreediabeteschecks.Theadvertisingagency’ssuccesswiththiscampaignwonitanaward.Becauseitwillmaketheadvertisingagencybetterknown,whichincreasesbusinessfortheagency.Step4Languagepoints1.WhatdoesPSAstandfor?(Page2,PartA)▲standfor(1)代表,表示,象征—WhatdoesESLstandfor?ESL代表什么?—English-as-a-secondlanguage.作为第二语言的英语。(2)(通常用于疑问句或否定句中)容忍,允许We’llnotstandforthissortofbehavior,youngman!(3)主张,支持,拥护IwanttoknowwhatshestandsforbeforeIvoteforher.[注意]stand除本义“站立”之外,还可作及物动词,意为“使站立,经受,忍受”。Canyoustandaneggonthedesk?你能让一个鸡蛋立在桌子上吗?Ican’tstandstayingupsolate...
