英语必修4译林牛津Unit1教案（1）WelcomeM4Unit1AdvertisingPeriod1WelcometotheunitTeachinggoals1.Enablethestudentstoaskforopinionsandgiveopinionsonadvertisements.2.Helpthestudentsleamhowtogivetheiropinionsonadvertisementswiththehelpofthepictures.TeachingimportantpointsToencouragethestudentstogiveopinionsonadvertisementsandgivereasons.TeachingdifficultpointsToensurethateverystudenthasachancetoexpresshimself|herselfTeachingmethodsIndividualwork,groupworktomakeeverystudentworkinclass.TeachingaidsAcomputer,aprojectorandblackboard.TeachingproceduresStep1GreetingsandLead-inT:Goodmorning/afternoon,boysandgirls!Ss:Goodmorning/afternoon,teacher!Showapictureofanadvertisementonthescreen.T:Boysandgirls,lookatthescreen,please!Haveyoueverseensuchapicture?Ss:Yes.T:Wherecanyouoftenseeit?Sl:Inpublicplaces,onTV,inamagazineandsoon.T:Wonderful!Doyouknowwhatitisusedfor?Who’dliketotellme?S2:Ittriestoadvisepeopletobuythecomputer.T:Good!Itiscalledanadvertisement.Nowadays,itisreallyaworldofadvertisements.Inanotherword,peoplearesurroundedbyallkindsofadvertisements,don’tyouthinkso?Advertisementsbecomemoreandmoreimportantinourlife.What’syouropiniononthem?Dotheyaffectyouwhenyoutrytobuysomething?Nowlet’shaveadiscussionaboutsomeadvertisements.Step2DiscussionandPresentationT:Ok!PleaseopenyourbooksatPage1.Let’slookatthesixpictures.I'dliketodivideyouintosixparts,eachgroupfocusingonapicture.Youcanuseyourcommonknowledgeandimaginationtodescribeeachpictureinyourownwords.Anyproperexpressionisaccepted.NowI’dliketogiveyoufiveminutestodiscussthepictures.Bytheway,whilediscussing,youcanwritedownyourdescriptionwithsomenotes.(Givethestudentsfiveminutestodiscusswhatthepicturesadvertisefor;movearoundtogivethemahand.)T:Timeisup.Areyouready?Ss:Yes.T:Thefirstgroup,pleasechooseastudentwhocanbeonbehalfofyourgrouptodescribethefirstpicture.S3:(puttinguphishand)I'dliketotry.Inthepicture,thereisagirl,whoseeyesarewideopen,tellingpeoplesheisthirstyforknowledge.Asisknowntoall,everychildhastheequalrighttoreceiveeducation,butforsomereasonsorother,somechildrencan’taffordtheirschooling.Thewholesocietyshouldofferthemhands.SoProjectHopewasstartedtogivehopetoallchildren.T:Verygood!You’reluckytoreceiveagoodeducationhere.Youshouldtreasurethisopportunitytodowellinyourstudiessoastoserveourcountrybetterinthefuture.Ok,Group2,whataboutyourdescription?…Teacheraskssomestudentsfromeachgrouptosaysomethingabouttheotherpictures.Step3FurtherdiscussionT:Uptonow,wehavediscusseddifferentpicturesofadvertisements.Nowlet’sdoaclassification.Dividethesixadvertisementsintodifferentgroupsaccordingtoyourunderstanding.Helpstudentsunderstanddifferenttypesofadvertisements.Showthefollowingcharttothem,andletthemfillinthechartwithpropernamesofads.AdvertisementsAboutproductsAboutserviceAboutsocialproblemsorpeoplewhoneedhelpLearningsoftware;SoftShineShampooOxlinairlinesProjectHope;Say“No”todrug;EarthDayT:Amongtheseadvertisements,whichmakeyouwanttobuyaproductorservice?Why?S:IthinkPicture6makesmewanttobuytheirproduct.Itisbecausemyhairoftenfeelsdry.I'vebeenlookingforwardtoakindofshampoothatcanhelpsoftenmyhair.Atthesightofthisadvertisement,Isaytomyself“That’sjustit.”,forbothitstextandtheimageofthegirlonthebottleofitaresoattractivethatIcan’theIptohaveatry.T:Iagreewithyou.Butasanadult,I’dliketoremindyouthatyoushouldthinkitoverbeforeyoubuysomethingjustbecauseof...
