英语必修4译林牛津Unit1教案（2）Reading（1）Period2ReadingTeachinggoals1.Enablethestudentstolearnsomethingaboutadvertisements(ads),thetypesofadvertisementsandthedifferencesbetweencommercialadvertisementsandPSAs.2.Helpthestudentsunderstandwhatanadisandthetypesofads.TeachingimportantpointsHelpthestudentsunderstandwhatanadisandthetypesofadsandthedifferencesbetweencommercialadsandPSAs.TeachingdifficultpointsHowtohelpthestudentsimprovetheirreadingabilityandunderstandthepassagebetter.Teachingmethods1.Fastreadingtogetageneralideaofthepassage.2.Carefulreadingtounderstandthepassagebetter.3.Discussiontohelpthestudentsunderstandwhattheyhavelearned.TeachingaidsAtaperecorderandamultimedia.TeachingproceduresandwaysStepIGreetingsandLead-inGreettheSsasusualandgetthemreviewwhattheyhavetalkedaboutinlastperiod.T:Asweallknow,advertisementsareplayinganimportantpartinourdailylife.Someadsareusedtosellproductsorservices.Othersareusedtomakepeopleawareoftheneedsofothersandthedangersaroundthem.Todaywearegoingtoreadanarticlepostedontheschoolwebsite,whichwillgiveussomedetailedinformationaboutads.(Inthisstep,theteachermayalsoplayagamewithstudents.First,pretendyouneedsomethingorsomeservice,andletstudentsgiveyousomechoices.Studentsarerequiredtosaysomewordsthattheadsusetoattractthecustomers’attention.TheyareallowedtouseChinese.Thisactivitywillarousestudents’interestinlearningaboutads.)Step2FastreadingT:NowIwillplaythetapeforyoutolistento,andafterlistening,youshouldanswerthreequestions:1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAsstandfor?3.WhatarePSAsaimtodo?Sokeepthesequestionsinmindwhileyouarelistening.Makesomenotesifyoulike.Afterlisteningtothetape,theteachercheckstheanswers.SuggestedAnswers:1.Tobuyaproductorservice,orbelieveinanidea.2.Publicserviceadvertisements.3.Theyaimtoteachusandhelpusleadbetterlives.Step3CarefulreadingT:NowIwillgiveyousomemoreminutestoreadthepassagecarefullyandfinishExercisesC1andC2.LettheSsgothroughtheexercisesfirst,thenreadthetext.After5minutes,theteacherwillchecktheanswers.CI:Suggestedanswers:1T2F3F4T5F6TC2:Suggestedanswers:1.Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandTV.2.Acommercialadisonewhichsomeonehaspaidfortoadvertiseaproductorservice.Whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Becauseeventhoughanaddoesn’tlie,itdoesn’tmeanitisaltogetherinnocent.4.In1996.5.BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.ForExerciseC2,theteachermaygettheSstocorrectthewrongstatements.Statement2:PSAscanbefoundinmanyplaces,justlikethecommercialads,suchasnewspapers,magazines,theInternet,radioandtelevision.Statement3:Notalladstellthecompletetruth,especiallythecommercialads.Sometimestheyarejusttryingtosellthecustomerstheproductsorservicesbyusingveryattractiveimagesandpersuasivewords.Statement5:Sometimestheaimofsomecommercialadsisjusttotrytosellussomeproductsorservicesbyusingsomeinvaluableorevenfalseinformationtopersuadeustobuysomething.T:Verygood,allofyouhavedoneagoodjob.Nowwehaveknownthegeneralideaofthetext,andyou’vedoneverywell.Makesureyoucanunderstandthepassageindetail.Canyoutellmewhatkindofwritingthepassageis?TextanalysisLettheSsreadthereadingstrategyandlearnaboutexpositoryreading.T:NowreadthereadingstrategyonPage3.Let’slearns...
