中日旅游服务贸易的比较研究

Abstract摘要近年来，随着出境游的愈发火热，中日两国的旅游服务贸易发展出现了新变化。通过对中日两国旅游服务贸易现状和竞争力指数的对比分析，发现目前日本处于贸易顺差，并且中国的竞争力在弱化，虽然日本上升趋势但不具备明显的竞争优势。在分析中国旅游服务贸易存在的游客来源单一等问题基础上，提出创新多元化服务、产业融合推动特色旅游等有助于中国旅游服务贸易可持续发展的对策建议。笔者首先阐述本文研究的背景和综述，其次对旅游服务贸易相关理论进行介绍，然后对中国 2019 年的旅游服务贸易现状进行概述，再分析中日旅游服务贸易竞争力分，研究中国旅游服务贸易发展面临的问题，最后提升旅游服务贸易竞争力的对策建议。关键词：旅游服务；中国；日本；对策AbstractIIAbstractIn recent years, with the increasing popularity of outbound tourism, new changes have taken place in the development of tourism service trade between China and Japan. Through the comparative analysis of the current situation and competitiveness index of tourism service trade between China and Japan, it is found that Japan is in a trade surplus and China's competitiveness is weakening. Although Japan is on the rise, it does not have obvious competitive advantage. Based on the analysis of the single source of tourists in China's tourism service trade, this paper puts forward some countermeasures and suggestions that are helpful to the sustainable development of China's tourism service trade, such as innovating diversified services, promoting characteristic tourism through industrial integration. The author first expounds the background and summary of this study, then introduces the relevant theories of tourism service trade, then summarizes the current situation of China's tourism service trade in 2019, analyzes the competitiveness of China and Japan's tourism service trade, studies the problems faced by the development of China's tourism service trade, and finally...