Whatdidyouwatchjustnow?Whatdotheypersuadepeopletodo?SupportthefightagainstAIDSUnit4Readinglearningaims1tolearnsomebasicknowledgeaboutads2HowtoreadexpositorywritingStepOneLeadinStartAhead.Salesforcomputers.Takingdrugsmeanscommittingsuicideslowly.Trytodividethemintotwoparts.AdsforpublicissuesAdsforsalesProjectHopeSay‘No’todrugsshampoocomputerpublicserviceadvertisementscommercialadvertisementsStepTwoReadingstrategy1Whatisexpositorywriting?Expositorywritingismeanttointroduceyoubasicinformationonatopic.2Whatkindofformatdoesitusuallyfollow?Itusuallyfollowsthesamebasicformat:introductionofsubject,supportingdetails,conclusionDiscussthestructureofthetextintroductionofadvertisementscommercialandpublicserviceadsauthor’sopinions/suggestionsPara1Para2-5Para6StepThreeFastreading1)Whatdoadvertisementsencouragepeopletodo?2)WhatdoesPSAsstandfor?3)WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.StepFourReadingfordetailsTask1Detailed-reading1Wherearetheadvertisementsmostcommonlyfound?2WhatisthedifferencebetweencommercialadvertisementsandPSAs?Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.In1996.1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.notonlyNotallPSAsT/FTask2Whataretheirsimilaritiesanddifferences?persuasiveexcitingbillboardsInternet…promoteeducateexpenseTask3TaskreadingFillintheblankswithrightwordsSimilaritiesPlacesfoundMethodsused_____________language___________imagesbillboardsnewspapersmagazinestheinternetradiotelevisionpersuasiveexcitingTypesDifferencesPurposesCommercialadsPSAsto_________ato_________aproductorserviceproductorservicetoeducatepeopletoeducatepeopleabouthealth,abouthealth,safetyoranysafetyoranyotherissuewhichotherissuewhichaffectspublicaffectspublicwelfarewelfarepromoteTypes___________Com-mercialadsPSAs“Bright-Teethfightsbadbreath!”“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”“Yestolife,notodrugs”“Knowledgechangeslife”“ProjectHope—schoolingeverychild”“Smokingiscommittingasuicideslowly”ExamplesStepFiveConsolidation1.Inthesentence“Acommercialadisonewhichsomeonehaspaidfortopromoteaproductorservice”,theword“promote”means_______A.tosellaproductorserviceatahigherpriceB.tosellaproductorserviceforfreeC.tohelpsellaproductorserviceormakeitmorepopular2.Whatdoestheadvertisermeanbysaying“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”A.Sinceyouaregoodatcooking,youneedn’tbuytheveryfreshestfood.B.Becauseyouareanicecook,theveryfreshestfoodisyourfavoritechoices.C.Ifyouaresatisfiedwithyourcooking,youshouldn’tbuytheveryfreshestfood.3.Whichofthefollowingadvertisementsisdifferentfromtheothers?A.Bright-TeethfightsbadbreathB.ProjectHope—schoolingeverychildC.Knowledgechangeslife4.Whatistheauthor’sattitudetowardsads?A.Alladstellthecompletetruthandweshouldbelievethem.B.adsdon’ttellthetruthandwemustn’tbelievethem..C.Someadsofferinaccurateinformationandweshouldbecarefulaboutthem.StepSixHaveaDiscussionStepSevenSummaryWhathaveyoulearntaboutadsinthispassage?1FinishthearticleonPage95.2Listthedifficultlanguagepointsonyournotebook.StepEightHomeworkThankyouforjoiningus!Goodbye!
