Step1Lead-inType1Type2commercialads(topersuadetobuy)PSAs(toteach)protectwaterprotectourselvesStep21.Whatdoadstrytopersuadepeopletodo?2.WhatdoPSAsaimtodo?Tobuyaproductorserviceortobelieveinanidea.Theyaimtoteachusandhelpusleadbetterlives.Fast-readingExpositorywriting（说明文）paragh1paragh2paragh3paragh4paragh5paragh1paragh2paragh3paragh4paragh5(A)(B)Step3DiscussthestructureofthetextPara.1briefintroductionofadsWhatisanad?untrueclaimsaboutproductspublicserviceadstheadviceonadsPara2Para3Para4Para5Step4Mainideaofeachparagraph1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.PSAsareonlyfoundinnewspapersandonTV.3.AnadwarningpeopleagainstsmokingisanexampleofaPSA.4.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.5.PSAsandcommercialadsusesomeofthesamemethods.PSAsStep5TFFTTnotonlyTorFquestionsChoosethecorrectansweraccordingtothetext.1.Whichofthefollowingistrueaccordingtothisreadingpassage?A.Allpeopleenjoyseeingandhearingallkindsofadvertisements.B.Manypeoplethinkadvertisementsarethemostimportantintheireverydaylife.C.Manypeoplearequiteusedtoseeingandhearingvariousadvertisements.D.Alladvertisementsgivepeopleveryimportantinformation.C2.Thewriterofthisreadingpassagewantsto______.A.tellhisreaderswhatareadvertisementB.sharesomeimportantinformationaboutadvertisementswithreadersC.tellhisreadershowimportantadvertisementsareD.tellhisreaderwhypeopleareusedtoseeingandhearingallkindsofadvertisementsB3.Whichofthefollowingcannotberegardedasanadvertisement______?A.‘Yestolife,notodrugs.’B.‘ProjectHope---schooleverychild.’C.‘Goodtothelastdrop.’D.‘Thecaraccidentkillsfourpassengers.’D4.Themaindifferencebetweencommercialadvertisementsandpublicserviceadvertisementsisthat______.A.publicserviceadvertisementscostonlyalittlemoneywhilecommercialonescostalotB.publicserviceadvertisementsdealwithpublicissuesbutcommercialonesdon’tC.commercialadvertisementssometimesdealwithserioussocialproblemsD.publicserviceadvertisementstellthecompletetruthbutcommercialonesdon’tB5.Someoftheadvertisementsarecleverbecause______.A.theydon’ttellthecompletetruthtocustomersthoughtheydon’tlieB.theyusethemostbeautifullanguageandimagesC.theyaremadesobeautifulandcanbefoundalmosteverywhereD.theydon’ttellliesdirectlytothecustomersA6.Whichofthefollowingtopicswillbetalkedaboutinapublicserviceadvertisement____?A.AnewcarfactorythatwillbebuiltinChinanextyear.B.Agoodharvestoforangesisexpectedthisyear.C.Teawilltaketheplaceofcoffee.D.Apaperbagwillmakeyourhomecleaner.DFindoutthesimilaritiesandthedifferencesbetweencommercialadsandPSAs.Step6SimilaritiesDifferencesMethodsPurposeCostReliance(可靠性)PlacesGroupworkSimilaritiesCommercialadsPSAspurposecostfreeplacesmethodsbelievabletricksteachnewspapersmagazinestheInternetradioTVattractivepicturescleverlanguagepurposecostreliancereliancenotfreepersuadetobuyDifferencesDifferencesAdsarean1.___________partofourlives.•Include2._____________adsandPSAs.•Use3.__________picturesandcleverlanguage.•Encourageustobuyaproductorserviceorbelieveinanidea.•Beawareoftheskilfulmethods.•Trynotto4._____forthetrick.WhatisaPSA?•Meantoteachus.•Helpus5._____betterlives.Wemustuseour6.__________andnotbeaslavetoads.Whatisanad?Doesanadtellpeoplethecompletetruth?commercialimportantintelligencefallleadIntroduction（para1)Conclusion(para5)Supportingdetails(para2-4)attractiveExpositorywriting（说明文）HopeProjectTaiwan,China!PSAsPracticeGroup1:advantagesofadsGroup2:disadvantagesofadsRulesAfterGroup1saysoneadvantageofads,within1minute,Group2shouldsayonedisadvantageofads,orGroup2willlose.Conclusion:Everycoinhasitstwosides.Thereisnoexceptionforads.Ithasbothadvantagesanddisadvantages.Itishardtodecidetheadisgoodorbad.Butweshouldbesmartaboutadsandbesmartaboutwhatwebelieve.Thinkaboutwhyyoushoulddothethingstheadsuggests.Whathavewelearnedtoday?Welearnedsomethingaboutadvertisements.Weshouldholdaproperattitudetowardsadvertisementsandkeepourmindclear.Homework:1FinishthearticleonPage95.2Listthedifficultlanguagepointsonyournotebook.
